System Hike
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My Challenge was to create a personality-driven series of related beer designs that can be sold as individual units or bundled together in a package. Themed around a “world map”, the consumers plays a role a role in the adventure: To travel through a mysterious solar system to experience the flavors of different planets and cosmic sights.
Roles: Design, Illustration
Some travel poster illustrations were created to align to the space-hike theme and give personality to different planets.
“Functional“ elements are contrasted with the illustrated elements of the map. Planets have stippled textures and color. The stippling gives the illustrations a more handmade appearance and The colors give personality. It should feel as if a cartographer drew this on their journey.
The design uses a transparent label on dark glass. The glass itself evokes the expanse of space where all other elements are floating within that space or are superimposed over it like a HUD.
The design follows Federal U.S. government regulations. Guidelines of proper use of legible, readable typefaces and sizes are adhered to and the consumer is well informed that they are buying an alcoholic beverage.
Process Snapshots
I organized the label design using the golden ratio. A wide 12oz heritage beer bottle was used so that map could be featured at a decipherable scale.
I experimented with a variety of aesthetic concepts including more flat, symbolic forms. Sketches include more planet designs and representations of warp-speed.
