Star Trek Fleet Command

—

I worked with the Star Trek Fleet Command team and Web Design / Dev team at Marzee Labs to create a variety of pitch assets for the Updated Star Trek Fleet Command website. The goal of the project was to visualize a functional website to be put into development and offer some visual conceptual themes.

Challenge

—

Scopely needed conceptual website designs to pitch to the overheads at Paramount to secure funding for a website redesign for their Star Trek Fleet Command Game. The design needed to reflected their in-game UI and followed a traditional ‘Star Trek’ design language.

Solution

_

Designs were developed that explored a variety of pages, player resources, and interactive elements. The elements borrowed colors and imagery from in-game and marketing assets, and tied together with holographic UI elements that reflected a contemporary approach to Michael Okuda’s original on-set interactive displays on shows like Star Trek the Next Generation.

Results

—

The pitch was a success, paving the way for a complete web design+development from our team at Marzee Labs with supporting SEO optimization. The final result was a 237% increase in organic traffic and a 58% increase in total users.