Creativ Company

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Creativ Company is a full-service marketing agency advancing the industry through a combination of strategic services and proprietary analytics software. I partnered with their team to translate core brand values into a cohesive identity system designed to scale across digital platforms and client-facing touchpoints. Playful illustration and motion are used strategically to humanize the product experience, reinforcing a sense of curiosity, creativity, and optimism.

Challenge

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As Creativ Company evolved its positioning to serve innovative clients across media, entertainment, and technology, their existing identity no longer reflected the breadth or sophistication of their offerings. The challenge was to create an updated visual system that clearly distinguished between the agency’s traditional marketing services and its proprietary Insights analytics product, while maintaining a unified and expressive brand presence.

Solution

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The identity system is built around a complementary color palette, geometric illustration, and a quarter-circle motif derived from the logomark. These elements form a flexible visual language that introduces energy and memorability, helping Creativ Company stand apart from more subdued competitors. Motion and pattern extend the system further, adding a dynamic layer that reinforces brand personality across digital touchpoints.

For Creativ Company’s Insights product, Ellain, an analytics tool that synthesizes online discourse into clear sentiment insights, the system introduces an empathetic, third-eye–inspired mascot. This character personifies the product’s ability to see, interpret, and understand complex conversations, making advanced analytics feel approachable and human.